We Are Feel Good Inc.

The vision of the founders of this brand is all in the name. These sun and surf loving coastal dwellers in WA's south west wanted to create sunscreen that's safe, healthy and effective. They made that happen, and that was just the start...

  • We Are Feel Good Inc. (aka 'Feel Good') combined traditional distribution into bricks and mortar stores, with D2C sales via Shopify.

  • That combination, blended with a lovely looking brand and some key points of difference, has created a healthy formula for success, and super cool sun protection for, well, most people.

  • Stores get tired too.

    No website will last forever. They all get tired after time, and what works in the early days of your online store in unlikely to be the best for your business as you evolve and grow.

    That was the case with Feel Good. The time was right for a full redesign and a move to Shopify's Online Store 2.0.

  • Customers & brand.

    Feel Good's motivations focussed on two key areas - Improving customer shopping experiences, and bringing their true branding to life online with the new design.

    Being customer-centric first will always pay dividends, and your brand is one of your most powerful tools to engage, convert and retain.

  • Customise carefully.

    Most of our projects use carefully chosen themes as a starting point, and then we apply customisations where they give the most value to the business in terms of driving engagement, conversion and retention.

    This 'hybrid' approach worked for Feel Good to create a new Shopify store that makes online shopping more intuitive for their customers and more on-brand for everyone.

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