A carefully developed product and communication strategy gave Tactica the structure, road map and battle plan to move forward knowing exactly what sets them apart, and how to communicate those benefits.
Our first job with boutique accounting firm Tactica was to help them clarify their brand messages and the structure of the services they offer.
Our Communication and Services Strategy delivered crystal clear clarity and was immediately transferred to the structure and information architecture of their new website.
With a clearly defined structure for all communications, we designed a Brand Identity for Tactica that moved them away from generic stock photography. Their website features a series of custom designed graphic icons, each representing different service categories and the firm has a brand that is unique in their sector and highly relevant to their core services.
This project is an excellent case study that proves the value of strategy and demonstrates it’s practical use in setting the direction and structure of all communication channels from websites to TV advertising.