A concept that came from the students and their parents. A campaign that was created with the hands-on help of the children. A cutting edge solution for an excellent Perth school.
This project started with research focus groups to find out what students and parents thought about this great little private school. What we found was all positive and a school that’s defined by its commitment to the students and their learning.
From this simple theme, the ‘Students make our school’ concept was born. We developed a campaign that spoke to parents about their children and to potential students about making them the focus of the school’s efforts.
We brought the idea to life by involving the students in every part of the campaign, first running a contest to recreate the school logo anyway they liked and then using the most creative entires in the ads themselves. Students were also involved in TV production and voice overs with the campaign rolled out in TV, radio, outdoor and press.