Rebuilding a range of brands for an established and highly successful national business. One of our biggest and most enjoyable challenges that continues to demand our best solutions.
We’ve worked with TMA since 2010 and one of our first projects was a major strategic, logo and branding overhaul. With an outdated and disconnected group of brands, TMA needed a solution that united a variety of services as one family of integrated brands.
After a strategic review and planning stage, we designed logo concept options that gave TMA a simple solution with a set conventions that allows the addition of new services in the future. The solution shown here was welcomed by the client and has repeatedly proven itself since 2011 with TMA brands including Termimesh, Termitrust, Termidry and Termiturf.
Recently, we developed a national advertising campaign for TMA’s Termimesh brand to help their retention strategy in the face of patent expiry and increased competition. The campaign we developed runs on TV, radio, digital, press and point of sale with great success.