Designing a website for a Perth finance company and making it more iconic and stronger by not using generic stock photography. The solution was graphic icons with a strategic link to the brand’s positioning.
New to Perth when we started working together, Iconic Home Loans needed a strategy and positioning to give direction to the brand and help differentiate them in a crowded sector. ‘We’ll take you through it’ was a popular solution that helped deliver an advertising campaign and online presence that has been successful in engaging new clients and growing the business.
This positioning gave us a strong direction for the development of a distinctive brand identity that has been extended across all marketing channels from the website to press advertising and internal documentation.
In a sector typically cluttered with generic stock photography of happy families, the Iconic concept gives the company a distinct point of difference in their sector. On the website, the graphic icons make excellent Call To Action buttons connecting consumers to the most important content.