Creating a campaign commissioned to change the mindset of a whole region of people. Using humour to deliver the messages in a way that maximises engagement and behavioural change.
We won a tender to take on this advertising campaign challenge and deliver an environmental message to a reluctant audience. We had to create a brand name, logo, brand identity, advertising campaign and website. All within three weeks. Tough. Just the way we like it.
The campaign had to deliver messages asking people to reduce the frequency and amount of fertiliser they use. The aim being to reduce fertiliser run off into the waterways where it does a lot of damage.
The Home River Ocean brand was our solution because it demonstrates the link between fertiliser use at home and their path to our waterways, rivers and ocean. The client was willing to use humour to get the message across and the campaign was executed successfully across all required channels, within the demanding time frame.