Flat Tummy Tea. The name says it all. Born in Tassie. Moved to Perth. Marketed to the US of A. Flat Tummy Tea is a highly successful online business that understands the power of digital and social media marketing. We were very happy to help them evolve their brand and online store.
Flat Tummy Tea sell herbal teas that help keep the ladies flat, fit and healthy. We love the name, it's a cutie.
When FTT arrived in Perth they were right in the middle of changing up their branding from something that was good enough to get them started, but wasn't cutting it as they grew into an international sector leader.
We helped them redefine the nature and style of their communications and language. Then we worked with them to develop a campaign of hero images and headlines that are heavy on girl-power attitude. We shot the campaign here in Perth, but tried to hide that a little so the campaign would work internationally.
And then we designed their new website. We work with Shopify a lot. It's a great platform - Secure, robust and smart. It's also simple and easy to use. Flat Tummy Tea were already using the Shopify platform with a basic template site. In line with the evolution of their brand, they wanted to take it to the next level with a fully custom designed interface that we designed and developed.
Custom Shopify themes are then plugged into the Shopify platform and away they go.
Flat Tummy Tea are kicking some huge goals. Like 500,000 Instagram followers, celebrity endorsements and who-knows-how-many-sales-a-day. We've loved being involved with this fast moving, progressive and digitally savvy Perth brand.
Would it be too cheeky to say we played a tiny role in helping them get there? Let's see...