Bellisimo. Eccelente. Premio. The ranges of Italian tiles and furniture offered by European Ceramics are all these things and more. So their website had a lot to live up to.
We’d like to say ‘Grazie’ to the lovely people at European Ceramics for engaging us on this project. If you want superbly beautiful things for your home, from ceramic tiles to incredible european kitchens and furniture, go and look around their incredible showrooms.
“This project had some interesting challenges posed by a large number of different products across all sorts of different categories. The project went smoothly and the client loves the end result and the ease-of-use of the CMS.” - Scott Sanders, Technical Director, The Cut
Many of the complexities in this project lie in the Content Management System and the structure of the website. While the EC team have a fantastic CMS from which to organise their products, visitors to the site have an intuitive interface that makes it simple and fast to connect with products.
Visitors can favourite or short list the products they like most, quickly create a simple user account using social logins, and from there, as they browse, they can favourite and store their fave products.
When the business is ready to jump into selling online, this solution will make the leap smaller.
With the EC team enjoying the benefits of a simple and easy CMS, they are already planning some new features and looking to add e-Commerce functionality for a select group of products. Watch this space!