New branding for a Perth financial services firm

New logo design

We love this design solution. We worked with the client on establishing a Communication Strategy and a new Positioning Line before starting work on the graphic design of logo and Brand Identity concepts.

The Coral Horizon brand we started with was overly literal and complex with way too many ‘happy families’ stock photos. The directive from the client was to create radical change and that always turns a project into a more exciting opportunity for us.

This business is part of a smaller Perth community and works with plenty of families and family businesses, so they wanted to be friendly and approachable with more fun than anyone would expect from the financial services sector.

The images and messages you see here are the result and the teams in The Cut’s studio and the Coral Horizon offices are both very happy with the changes we have achieved.

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Coral Horizon Group


  • Logo & Brand Design
  • Concept Development
  • Communication Strategy
  • Naming & Positioning