Changing a brand with a significant heritage is an exciting challenge that comes with plenty of responsibility. Our solutions had to be strategically sound and present a genuine evolution for the school.
A change in status to an independent public school meant it was time to say goodbye to an old logo and embrace the future with a brand identity that presented Canning Vale Primary as modern and progressive.
Starting with a strategic stage, we explored the things that made this school different and identified their existing weaknesses and future challenges. We also took a good look at their competitors to find out what we had to do to make them stand out from the crowd.
Referencing the heritage of the old logo was important, as it often is. The design was unanimously embraced by the client group and marks a watershed evolution for the brand and its community of teachers, students and parents.