An awesome project to reinvent Abode Real Estate. We were invited to change the brand to mark a new direction, the Paxton Hoad merger and their love of western suburbs real estate.
To rebrand, reimagine and reinvent Abode Real Estate, we started with strategy to establish the new positioning of 'Love your location', plus points of difference, brand values, core benefits and key messages.
Our Communication Strategies form the foundations of all marketing comms and for Abode, that meant a new logo, brand identity, hero campaign and social media campaigns.
"This project was under some time pressure from the beginning that pushed both our creatives, and the client team. While it was definitely challenging at times, it was also super-rewarding and we're delighted with the new branding, and the campaign concept. Even more importantly, the Abode team love the transformation too."
- Ben De Jonge, Strategy & Creative Director
The new brand was launched with a significant gathering at The Indiana Cottesloe Beach on July 27, 2017. You can see it applied loud and proud on the agency's Stirling Highway offices in the heart of Cottesloe. Even if you do love it, please don't 'honk'.