Flexibility and best practice outcomes define our processes

Digital projects tend to be complicated. Even 'simple' websites take time and consideration to get them right. Decisions must be made about the best navigation and page structure, page design styles, project case studies, galleries, blogs, contact options, headlines, text, buttons, desktop, tablet and mobile formatting and so on, and so forth.

Not so simple.

Complex projects demand careful management and our process is based around constant review, short-burst development, and keeping the project flexible and capable of change to meet shifting requirements.

The end game for us is always an intelligent and robust solution that best suits the client's specific business requirements. The best way for us to achieve that is with a flexible approach to development.

"The days of attempting to completely specify and build complete complex websites and business appications in one iteration is over. Once live and in use, new ideas appear immediately as user feedback rolls in. We recommend developing the Minimum Viable Product, getting it live, working with it, and then prioritising design, feature and functionality enhancements."

- Scott Sanders, Technology Director, The Cut

This flexible process minimises risk for the agency and the client, and concentrates resources and investment on the most important features and functionalities. The next stage is to evolve in short, controlled bursts.

In part, this approach has come from The Cut's focus on creating robust, secure and dependable solutions that deliver best practice User Experience. That User Experience then flows through from the consumer interface, to the back-end where the client team work with the platform. Both sides of the User Experience are important. The consumers want a simple, intuitive and easily navigated online environment, and in the Content Management System, the client team want the same things so they can update content, generate reports and work with their data quickly and efficiently.

"We have evolved our approach and processes to become increasingly flexible for us and our clients. Collaboration and transparency are super important to us and our best digital solutions are achieved when a project is based on those foundations."

- Scott Sanders, Technology Director, The Cut

If this sounds like an approach you can relate to, get in touch. Our digital people are always happy to talk about technology and the options we can see for your digital business.