Business software for listing and finding entertainment venues.

Client: Venue Menu
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It’s exciting to develop software for start-ups, and also high risk. We focus on developing a clear vision and then scope a minimum viable product for launch. When they find success, the technology can be evolved to include bigger and better features.

— Scott Sanders, Director, The Cut

Application development for a Perth startup.

We were asked to design and develop a website that takes a different approach to venues marketing. Backed by custom software to facilitate the management of venue content, Venue Menu offers venues best practice digital marketing and consumer engagement. The site presents images, points of difference and sales content with simplicity.

For consumers looking for venues, Venue Menu delivers fast and intuitive search and filtering functionalities and multiple opportunities to connect with venues.

Our team are here and ready to help you understand what it takes to build a successful online business. Talk to our directors today about your idea and let us help you bring it to life.

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Software for startups, Where to start?

The Venue Menu project takes us back a while, but even now, a good few years later, the interface design and the content management functionality of this software application has stood the test of time.

This story starts with an idea that wasn't ours. We were approached by a young couple with a passion for the idea of putting the vacant spaces of Perth to use, by sharing them via a website. Sound familiar? We worked with them to evolve the idea and stay true to the initial concept while building in the chance to turn the idea into a digital business with clear revenue options.

And so Venue Menu was born. We started with the concept and the business model, then moved to finding a 'sticky' name, and then the fun really began. Venue Menu is a purely digital business, fronted by the website that you can see, and backed by custom software that was developed using Python and Django, specifically to enable the listing of venues, and the management of the marketing content that features on the website.

As with most online businesses, there were two user groups to consider here. The venue owners, and the end users, the people searching for venues. The people searching need to connect to venues quickly and easily and be able to search by factors that are important to them like location, price, specialisations and special offers.

For the venues, they need to be able to upload and manage their content simply and easily and have their venues presented in the best possible way on the website and across all devices and screen sizes.

As a software application, Venue Menu isn't the most highly sophisticated software application we have developed, but it does offer some great features. The venues can edit their content inline, so that as long as they are logged in, they can edit the content from within their venue's page. This removes the need to have the website and the CMS open at the same time, and flick back and forth to see how the content looks. The platform also holds enquiries and tracks engagements, which are all accessible via the private account logins.

For the people out there searching for venues, we designed an interface that is as simple and as intuitive as possible, and works just as well on mobile as on desktop.

Venue Menu was somewhat of a passion project for us, and one we still carry a candle for today. xx

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