The Cut, Bonfire and Digit Books teamed up to deliver an interactive workshop built around a 'fantasy' client. We showed a room full of business owners how to approach communication strategies, brand design, financial technologies, digital marketing, websites and SEO campaigns.
A few months ago, we had an idea. To form a collaborative group of businesses with complimentary skill sets, to host a series of bi-monthly learning events for Perth business owners, directors and marketing professionals.
We brought together The Cut, Bonfire, Digit Books, Liberty Offices, Optus Business Centre Perth and Activ IT to launch the idea and test the concept. With The Cut, Bonfire and Digit planning and presenting the first event, the pressure was on.
We're happy to say that our first attempt was a success. We filled the room, kept the audience engaged, and had a few laughs as we shared some learnings.
"It is very rewarding for us as leaders in the digital landscape, to bring business owners into a room, and share our experience and knowledge face to face. We can answer their questions, get to know their challenges and concerns, and take their feedback. We're looking forward to doing more of these events."
- Ben De Jonge, Director, The Cut
Our concept with this event was to invent a 'fantasy' client and take the audience through our process as the three specialist businesses collaborated to help the 'Hipe-bikes' business solve brand, financial, website and digital marketing challenges.
We worked through a full process, starting with communication streategy, brand design and moving into modern accounting technologies to get the client organised and automated and ready for expansion. Then we looked at their opportunities for digital marketing including budgets and KPIs. We reviewed their website requirements that included ecommerce and online bookings. And we finished with Bonfire showing how they would drive traffic to this business to help them grow and expand.
"The Bonfire business started at around the same time as Google did. That means our team have massive depth to our experience and there's nothing we like more than the opportunity to share our knowledge with business owners who are looking for more digital learning and opportunities to grow."
- Alex Gavalas, Sr. Digital Advisor, Bonfire
The Cut and our event team would like to thank everyone who came along, and we look forward to hosting more learning events that deliver an oringial approach and high value learning.
Watch this space.
If you'd like trusted guidance on branding, websites and ecommerce, please contact The Cut any time. We're always happy to meet new people and share our insights on your business.