Social Media is the New Black - Part 2

Social Icons

We’re here to help business owners understand how to capitalise on the benefits of Social Media. Generating sales, awareness, and maximising the return on marketing investments is the goal. There are so many ways to target your audiences with Social Media, and it is quickly becoming one of the most powerful marketing tools for business.

“For a single Facebook post, we can, and regularly do, reach thousands of existing and potential customers for our clients. The scale of that engagement is really exciting for our clients and for us.”

- Ben De Jonge, Strategy & Creative Director , The Cut.

Reach any objective

Businesses can achieve just about any objective with Social Media strategies. From brand awareness and increased traffic, to engagement and sales, the end goals of your campaign are there to choose from.

Social Media helps other marketing strategies

If your business publishes reports, creates blogs, or produces videos and images, Social Media is the best place to publish that content. Posts can be boosted to reach your target market and beyond. A blog sitting on a website has a small chance of being read, but a blog shared on Social Media and then boosted can reach thousands of people.

Targeted boosting

Boosting content to specific target audiences gives your business the power to be seen, read, liked, commented on, and shared, all leading to greater brand awareness, page and site traffic, increased followers, and even sales.

For example, your business posts a blog that is read by someone in your target market, that person then follows your page or subscribes to your newsletter. In turn, they will see or receive offers and promotions and are far more likely to contact your business when they are ready to buy your product or service.

Your competitors are social

With so many businesses using Social Media, there’s a good chance your competitors are making the most of social networks to achieve similar objectives to your own. Customer engagement will remain online for the long-term, there’s little doubt about that, and Social Media will be central to that activity. Everywhere you look, people are glued to their screens, and getting your brand onto those screens can generate multiple benefits for your business.

With the landscape of Social Media rapidly evolving, having knowledgeable people handling the task can be invaluable to your business.

At The Cut we have a team who understand Social Media and how to make it work for your business, and we have the stats to prove it. Call us today and we'll take you though it.