Having two Amandas was a little confusing for a while, but we worked it out. This digital duo is led by Amanda Ross to deliver social media strategies, create content, target groups and paid campaigns in Facebook, Insta, LinkedIn, Twitter etc.
Talking about the growth and importance of Social Media marketing is kinda stating the obvious.
What's not so obvious, to many business owners and marketing professionals, is exactly how to get the most from these new media channels.
"Not long ago, social media for business was far simpler. You could post photos, share with friends and achieve good engagement. Since then, these channels, led by Facebook, have become sophisticated digital media channels that offer incredible marketing power. And the value is still sky high when campaigns are executed properly."
- Amanda Ross, Digital Marketing Manager, The Cut
Amanda Ross has been working with social media channels for most of her career, and understands the channels and how to create content that maximises engagement. Supported by Amanda Zampogna, who brings a communications and journalism degree into our mix, Amanda R develops strategies, uncovers client stories and points of difference, establishes focussed target groups, and manages boosting budgets.
Amanda Z helps Amanda R with the strategies, and puts her 'journo' skills to work on researching business sectors, competitors and content topics. Amanda Z is also responsible for the creation of plenty of copy for posts, blog articles and project case studies.
"It's easy for businesses to spend a lot of time to achieve a limited return when they try to manage their own social channels. There is a real skill to creating high quality content, and pushing it out to the right people. With us, client's can set and forget. We take care of everything so they can focus on their business, and enjoy the results."
- Amanda Ross
To talk about putting digital channels to work reaching people with your brand, call The Cut and ask for Amanda. Either one will be ready to talk.