Writing copy for advertising and marketing is about finding the compelling stories and delivering them in short. sharp. bursts. that engage the right people.
Yes. Ben is a writer. He writes concepts, web copy, advertising headlines, tenders, proposals, love letters, the odd song, social media posts, these articles and maybe one day, a novel...
When writing marketing communications, strategy and copy for The Cut’s clients he keeps it short, succinct and to the point, as powerful words should be. That’s when he’s writing. When he’s talking, he’ll talk the hind leg off a donkey, the back wheel off a bike. He’s even been known to out-talk a group of champagne fuelled ladies.
Ben’s career pre-The Cut saw him working as a conceptual advertising writer for agencies including Clemenger BBDO, Grey Worldwide, 303 and Austereo Southern Cross in markets from Hobart to Perth to Canberra to Manchester.
He understands how to find the compelling stories in companies and turn them into powerful advertising communications that engage consumers and work to add value to the businesses we work with.
Ben handles Communication Strategy for our clients to re-focus their attention on what makes their companies unique and special and how best to deliver those messages to the right markets. Then, those strategies are used as the foundation for advertising campaigns, social media content, web content and much more.
Ben’s life outside work involves Dad-time with Olivia and husband-time with Parisa, running with the Nike Plus app, kite surfing and an evolving love of gardening. Yes, he’s the oldest, the finest vintage, the most wise...