Communication Strategy - A fancy way of saying 'We know exactly what we want to tell people about your brand'.
Find the compelling stories that your brand has to tell and be ruthless with them to find the single. Most. Important. Message.
Sticking to a single minded message gives your brand the power of simplicity and when you are communicating with a reluctant and resistant audience, simplicity is essential.
A communication strategy establishes a hierarchy of messages for your brand, identifying the most important messages and asigning them a clear hierarchy.
We use strategy to guide our thinking when we develop concepts for design, online and advertising. It allows the client to guide the creative process and establish a set of expectations for the concepts we present.
In essence, a Communications Strategy is simply planning the message before developing the creative solutions, and that makes very good sense.