The identity of your brand is like the identity of a person.
A brand is made up of its unique appearance, personality, skills and the things it does better than any other company.
Like people, brands make first impressions and they are important. When a person meets your brand for the first time, they will see your name, logo and positioning line first. These three simple elements should give a basic understanding of your company's offering, personality and a hint of what makes it better.
This is why we call it a Brand ID - Because it identifies your brand to your prospective customers.
The creation or refinement of a Brand ID involves the brand name, logo and positioning because these 3 elements are the core of all brands.
The graphics, fonts and colours and the words of the positioning line or 'slogan' should be inspired by the stories that sit behind the brand - Stories about heritage, product, personality, ambition, difference and so on.
A well executed Brand ID should be simple, clear and easily understood because in a busy market it is crucial that your brand is recognised and remembered quickly.